Wednesday, April 10, 2013

noun: euphemism

Source: http://dobrador.com/tag/euphemism
Wednesday... The word for today is...

EUPHEMISM


What is it?

According to the Cambridge Advanced Learner's Dictionary, it's a word or phrase used to avoid saying an unpleasant or offensive word, e.g.  
  •  'Senior citizen' is a euphemism for 'old person'. 
  •  The article made so much use of euphemism that often its meaning was unclear.
This is how you pronounce the word euphemism.


Here's a list of a few euphemisms that you might hear sometimes...
  • to pass away = to die
  • a public convenience = a toilet
  • senior citizens = old age pensioners
  • sb is no longer with us = the person is dead
  • to answer a call of nature = to go to the toilet
  • sth has seen better days = sth is shabby

Here's an interesting link where you can take a look at other euphemisms as they're used in commercials to make them more appealing.


My question to you:
What other euphemisms do you know?

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